Geena CartyDec 4, 20202 minEscapism: A Playful ExperienceI think it’s reasonable to say that we all crave a bit of an escape from reality- even more so with how 2020 has been (sorry to remind...
Geena CartyNov 27, 20202 min Enhancing the Customer Experience: As shown by Tiffany & CoA glance into the world of Tiffany, customer experience and experiential marketing. The luxury brand Tiffany and Co needs no...
Geena CartyMay 16, 20202 minSpending Habits in your TwentiesI’m discussing spending habits of people in their twenties. It’s easy for marketers to segment their target audience by age group and...
Geena CartyApr 20, 20202 minSocial Media and the Self I learned about self- concept theory and not only was this subject very informative, I also found it therapeutic. Self- concept is...
Geena CartyApr 16, 20203 minInformation Search: An Important Factor in the Buying ProcessThe Consumer Decision Making Process is a model used by marketers to understand the customers journey from start to finish when making a...
Geena CartyApr 15, 20202 minAttitudes and Beliefs: Gender Roles and Stereotypes In our marketing course we learned about attitudes and beliefs. I’m focussing my discussion on attitudes towards gender roles and...